AMAZON PRIME 2020
Ohhhh 2020, remember 2020? What a year. A big thing that happened when we were all sent home indefinitely was that productions were sent home too. No one was shooting anything in person, so corporations had to get creative.
Amazon is no stranger to CG rendered products, but we had to take things to the next level. We were tasked with creating a bazillian images to help advertise their new line of products. Everything from Amazon Fire remotes to smart scales that will order your supplies when they sense you’re low.
This project was a cool challenge for me because I got to learn a whole lot about texturing, rendering, and having a keen eye for realistic details.
remote
A large portion of this project was finding interesting ways to showcase this remote. We created so many living rooms, props, and textures. I particularly enjoyed learning about caustic reflections/refractions and creating rugs. I also spent a whole lot of time perfecting pop corn textures.
STORAGE
A big focus of this campaign was on Amazon’s at the time new smart scale. We needed to portray that you can place any item (that can be purchased on Amazon) on the scale, and once the stock is low - Amazon will send you a refill. We ended up landing on showing a pet supplies cabinet, a baby’s changing table, a pantry, and a cleaning supply storage shelf.
PRODUCT PAGE
Phase 2 of this project was a bit more design-y, and equally as fun! We were tasked with creating the images that were front and center when you open Amazon to advertise their new products. This is where we landed.