AdidAS -
SPHERE 2024
With a laser focus on engaging the elusive and discerning Gen Alpha and Gen Z audiences, this campaign aimed to redefine and alleviate negative pressure in sport by working with athletes to overcome high-pressure moments and convey a simple yet powerful message to grassroots and elite athletes to return to the joy of sport and ‘just play.'
This was the first MSG Sphere project that I participated in, and it was quite interesting facing the challenges that come with animating and designing for a giant spherical screen. All in all, I personally think it turned out pretty effective.
This entire campaign was based on Patrick Mahomes playing catch with his younger self on the MSG Sphere. I animated the football and the Adidas logos you see below.
This was a Superbowl campaign that went on to do incredibly well on social media. Our hero drone video achieved staggering results with 96.5 million views on Instagram and 58.8 million on TikTok, solidifying its place as the highest-viewed content not only across adidas channels but on Sphere, Patrick Mahomes and adidas US football channels as well. Surpassing even Messi’s historic World Cup victory, our video became a standout moment in adidas’ content history.
