lululemon air support bra

The Mill was tasked with creating an animated spot for Lululemon’s new Air Support Bra to pair with their campaign for the bra release. We got to abstractly show how the bra is made; from the foam injection into the honeycomb pattern, to the fabric covering the structure, and finish with some beauty shots of the bra’s details.

I loved working on this spot from start to finish, after a lot of experimenting this is the final result. Enjoy!